My background is in journalism, production and training – in radio, newspapers and TV – at ITV, the BBC and beyond.

In a career that’s all been about reporting big stories, I’m now passionate about a story I think is hugely underreported. That’s how we, here in the UK – have one of the lowest rates of breastfeeding in the world. 

I’m passionate about doing what I can to help mums fully understand their options. I’m definitely pro-choice. Breastfeeding isn’t for everyone and it doesn’t need to be. However, the amazing benefits of breastfeeding our babies are still chronically underreported. 

According to a recent study published in The Lancet medical journal, only 1 in 200 women in the UK are breastfeeding their children after they reach their first birthday. This is despite the World Health Organisation recommending that we breastfeed our children up to the age of two years or beyond.

I believe those low numbers are a lot to do with a lack of support, as well as a lack of knowledge. I also think there’s still some stigma attached to it – particularly around feeding our babies in public.

It can be a daunting experience feeding when you’re out. That’s made worse, I think, because there aren’t many clothes available that keep you covered up. What is on offer is often overpriced – and nearly always maternity wear.

That’s why Discreet Bowtique was born. An online shop offering feeding mums, like us, affordable fashionable clothes we can look and more importantly feel amazing in!

I hope you like what you see here at Discreet Bowtique and I really hope we help make your breastfeeding journey a little easier.

While an important practical issue, the worries about what we wear are obviously only part of the story. I always encourage new mums to explore the benefits of breastfeeding thoroughly. Please do visit our Useful Links page here on the website to find out more and to learn about some of the groups I endorse.

​ Lancet report: https://www.thelancet.com/series/breastfeeding

Here below are some films I produced and directed for the NCT in my work for Discreet Bowtiques’s sister company BlackRook Media.

Please also see here on the website our ‘About Breastfeeding – Useful Links’ page for more support, advice and help in connecting to other breastfeeding mothers.

How do I know my baby is getting enough milk?

How do I cope with a newborn?

How to cope with a crying baby?

How do I get my baby to sleep?

How do I massage my baby?

How do I cope with being a new dad?

How do I support my partner during labour?

Lucy Rook
Owner/Mother, Discreet Bowtique