You’re reading this because I was fed up. Fed up with having nothing to wear that I liked. As a new breastfeeding mum, I could not believe how hard it was to find clothes I wanted to wear that were also easy to feed in.

I absolutely take the view that we shouldn’t have to be discreet, but I wasn’t always very comfortable breastfeeding – in dresses particularly. I wanted more affordable, fashionable options for women, like me, who want to wear dresses and feed their babies without feeling exposed.

Just as importantly, after months of maternity outfits, I wanted clothes that I’d want to wear whether I was feeding or not. Clothes that helped give me a bit of my identity back. Clothes to feel good in!

Please have a look at what I’ve come up with. I hope you like what you see.​

Love

Lucy